102% Sales Growth & 3.3x Profit with Strategic PPC.

Problem

The brand wanted to increase sales, improve overall profit, and control ad spend to avoid waste. They were running ads, but the structure was not fully optimized for scaling profitably.

Goal

Scale sales while improving ACoS and increasing net profit, not just revenue.

What I Did

1. Clean PPC Structure

   I rebuilt and organized campaigns properly, using Exact, Phrase, and Broad match types to cover all search terms while keeping control.

2. Budget Control

   I increased budget only on profitable campaigns, reduced spend on underperforming keywords, and focused on scaling winners instead of wasting money.

3. Negative Keyword Strategy

   I added negative keywords regularly to stop wasted spend and improve efficiency.

4. Brand Protection

   I created branded campaigns to protect brand keywords and prevent competitors from stealing traffic.

5. Sponsored Brands and Sponsored Display

   I used Sponsored Brands and Sponsored Display to increase visibility, capture more top-of-page traffic, and strengthen brand presence.

6. Retargeting

   I retargeted shoppers who added to cart but did not complete the purchase. This recovered lost sales and improved overall conversion rate.

7. Pricing Adjustment

   After market analysis, I increased product price by $2. Sales volume stayed stable while profit per unit increased, which boosted overall net profit.