Case Study 3

Structured PPC & Ranking Strategy for Tight-Margin Brands.

How we turned a 7-figure brand into a high-profit engine.

Brand Size7-Figure Brand

MarketUSA

Background

The account generated $233K in sales in July but was operating at a $10.7K net loss. With high PPC spend, a mix of high- and low-ticket products, and a high return/refund ratio, the focus was to improve profitability without sacrificing sales volume.

Problem

High PPC spend was putting pressure on profitability.
No structured ranking strategy
Sponsored Products not optimized properly
The account had a mix of high-ticket and low-ticket products with different economics.
Advertising budget was not sufficiently aligned with product performance and ratings.

Goal

Improve profitability
Increase year-over-year USA sales
Strengthen keyword ranking
Build a scalable PPC structure
Protect margins while scaling

What I Did

1. Ranking System

Launched Exact campaigns for core keywords
Used Phrase and Broad for discovery
Optimized Top of Search placement bids
Increased bids strategically on ranking terms
Focused only on profitable scaling

This improved both paid and organic ranking.

2. Balanced Ad Strategy

Sponsored Products focused on conversions and ranking
Sponsored Brands focused on visibility and protection
Both ad types worked together strategically

3. Profit Optimization

Removed waste aggressively
Added negative keywords consistently
Cut high-cost, low-return search terms
Shifted budget toward profitable campaigns
Focused on Net Profit, Margin, and ROI, not just ACoS

PPC Result

Case Study 3 previous performance screenshot

Business Report

Case Study 3 sales dashboard screenshot around results table

Seller Board

Ready to scale tight-margin products without margin leakage

Build a ranking and PPC system designed for profitable scale, not vanity growth.

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